Schoolkids Records (Label Services)
(please note: this page is under construction)

Schookids is not just a record store.

In addition to being a world renowned retail store, Schoolkids also has a label services division which was launched in 2008 as Second Motion. In 2017 after the re-opening of it's third store in Chapel Hill, NC, owner Stephen Judge folded Second Motion into the Schoolkids brand so it all would be under one roof. 

The concept behind the label services division is simple.  In this ever changing music business, we believe it is as important for every aspect of the business to have proper support in order to maximize their financial opprotunities while minimizing their expenses.   Therefore, Schoolkids offers a variety of 'label services' to multiple artists and also independent labels with services such as:

- Publicity

- 50/50 licensing deals

- Digital and Physical Distribution

- Management Services

- Consulting

- Accounting Services

- TV & Film Licensing

- Concert Booking and Promotions

- Online Media & Print Support

- Digital and Social Media Promotion

After 7 years working as the Sales & Marketing Director, A&R Director and eventually General Manager (and head of Finance) for Redeye Distribution & Yep Roc Records, we set out to start a 'one-stop/shop' company that can offer multiple services based on our experience.  To simplify, its like picking services from a menu based on risk assessment and what the needs are for each artist and label. Each deal is custom made to fit the needs based on what each individual partner may need, with physical and digital distribution being at the core. 


In May 2008 we started this company under the name "Second Motion Records/Entertainment" in Chapel Hill, NC and released albums by artists such as: The Church, Tommy Keene, Swervedriver, Bettie Serveert, Gemma Hayes, Brian Vander Ark, The Latebirds, Adam Franklin & Bolts of Melody, The Parson Red Heads and many others.  Past artists that we have worked with in a management or administrative capacity are: Athenaeum (Atlantic Records), Collapsis (Universal), Hobex (London), Daniel Lanois (Red Floor), New Model Army (Attack, Attack), The Walls and Emm Gryner.

The idea started off the heels of the short-lived Eleven Thirty Records (2004-2008) an offshoot of Redeye/Yep Roc, where we worked with artists such as: Concrete Blonde, The Hothouse Flowers, David Mead, The Alarm, Tanya Donnelly, AJ Croce, The Gourds & Maria McKee as well as contributed to the signings of Yep Roc Recording artist, Liam Finn, The Cake Sale & Bell X1.  The concept stuck so we broke away and started our own entity. After buying Schoolkids Records retail store in 2012, we decided to fold it all into one company. 

In 2017 we relaunched the label services company and opened a European office in Dublin, Ireland.  2017 releases included Record Store Day releases by The Veldt and Bettie Serveert, as well as a new EP from The Veldt and the debut release from Chapel Hill, NC's Happy Abandon in August 2017.  

We are currently finalizing plans for a couple of more releases in late 2017 and a full schedule in 2018. 


Rocky Mount Mills

Started in 2017, we book a concert series at the old Cotton Mill in Rocky Mount, NC in conjunction with WUNC-NPR.  First year list includes the bands: Hiss Golden Messenger, Southern Culture on the Skids, Chatham County Line, drivin' n' cryin', Dom Flemons (of the Carolina Chocolate Drops) and The Connells. For a schedule visit the link here

The Industry Of Music Showcase in Austin, TX (during SXSW)

(aka the Blurt Magazine/Dogfish Head "Day Party")

from 2009-2016 we teamed up with Chris Lausch @ Dogfish Head Brewery to launch a four-day day party extravaganza in Austin, TX during the SXSW Music Festival. Booking 55 bands in four days, it has been highly regarded as one of the 'best day parties year after year in Austin during SXSW'  Previous performers include:  member of Big Star, R.E.M., Wilco, The Go-Gos, Blondie as well as: David J (Love & Rockets/Bauhaus), The Wedding Present, The Fleshtones, John Doe (X), Robyn Hitchcock, Urge Overkill, The dBs, Ed Kowalczyk (Live), Bernie Worrell (Parliment/Funkadelic) (RIP), The Skatelites, LITE (from Japan), Paul Collins, Peter Case, Ian McLagan (RIP), The Minus 5, The Baseball Project, drivin' n' cryin', Chuck Prophet, Tommy Stinson (Replacements, Bash & Pop), Mike Peters (of the Alarm), The Posies, The Meat Puppets, The Waterboys, Shoes, Melissa Ferrick, David Garza, Jon Langford (Mekons, Waco Brothers), Sidewinders, Garland Jeffreys, Amy Ray (Indigo Girls), American Aquarium, Hank Sinatra, Happy Abandon and many many others.  Artwork posters designed by the legendary Jon Langford (2014's listing are above).

In 2017 we took a year off and are currently negotiating with a new venue in Austin, TX, bigger, louder and better for 2018! Stay tuned for more details!

Blurt Magazine

In 2010 we purchased the rights to Blurt Magazine (formerly Harp Magazine) and then folded it into the Schoolkids banner as our 'in-house music publication.'  Often referred to as the "Mojo of the United States" Blurt is what Pulse Magazine was to Tower Records, it is to Schoolkids.  We had over 15 print issues from 2008-2015 and then focused primarily online.  We are known for our annual SXSW Day Party (see above) and diversity in our reviews and music coverage from long-time world renowed music critic, and editor-in-chief, Fred Mills.  We also cover all of the major festivals such as Hopscotch, Lollapalooza, Bonnaroo, Coachella and many others.

We are working on the idea of a free print magazine again soon, stay tuned for more details. 

Record Store Day - Ireland

In 2017, we opened our European offices in Dublin, Ireland and started a partnership with Record Store Day to be the coordinators for Record Store Day in Ireland.  Comprising of over 45 stores across the Republic, we work closely with each store to faciliate the annual RSD list as well as handle special releases, concerts and promotions throughout the year to promote the wellness, community and spirit of brick & mortar independent record stores.  For a full list of participating stores visit our website or sign up on our facebook page for the latest updates.  Sponsorship opprotunities are available. 

Arena Rock Records

Since 2008 we have helped consult and facilitate budgets and accounting statements for the Portland, OR label Arena Rock Recordings.  The label was founded in 1995 by Greg Glover and has released albums by artists such as: Luna, Mineral, The Album Leaf, Harvey Danger, Calla, Creeper Lagoon, The Autumn Defense, Elf Power, Minus the Bear, Mono, Superdrag and many others. 


In 2017 we started a relationship with the legendary Twin/Tone Records to help relaunch the label with the release of The Suicide Commandos.   Currently handling digital distribution and potentially more business opprotunities as the label gets its feet wet again for the first time since 1994.  The label was the home to such legendary artists as The Replacements, Soul Asylum, The Jayhawks, Babes in Toyland, The Poster Children, The Magnolias and many others. Watch here for more updates as we hope 2018 and bring more Twin/Tone releases! 


The Veldt

Happy Abandon

Tommy Keene

Bettie Serveert



Notes (Construction)

In Jan 2017 we opened our European offices in Dublin, Ireland and became the coordinators for Record Store Day - Ireland.  

In April 2017, we released our first two albums under the revised name, on Record Store Day.  The Veldt and Bettie Serveert.

June 2017 saw the release of a new EP from The Veldt

August 2017 will see the debut release of Chapel Hill, NC's Happy Abandon

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